"The founder and chief designer at AudioQuest, William E. Low (Bill), sees AudioQuest as a company that develops instruments to improve the in-house experience of audio and video entertainment. Whether it is a speaker cable, an HDMI cable or a portable digital audio product, the different ranges offered by AudioQuest offer value and performance to retailers and consumers alike. For many years, AudioQuest has been the most important supplier of cables for the specialist high-end market. It has thousands of sales points in over sixty countries. AudioQuest focuses on supplying value and excellent performance with every product it develops. You can use AudioQuest components to create customised Hi-Fi cables, which will be assembled by hand by SMAP technicians."